A new chapter in automotive history was written this evening as RM Sotheby’s, in partnership with Ferrari, achieved a record-breaking sale at auction. A one-of-one 2025 Tailor Made Ferrari Daytona SP3 hammered for an astonishing $26 million, making it the highest-priced new Ferrari ever sold at auction.
The Daytona SP3, originally produced in a limited run of 599 units, was commissioned as an additional, entirely unique creation. Finished in an eye-catching exposed carbon fiber and Giallo Modena livery, the car carries the Ferrari logotype across its body in full length—marking the first time the Prancing Horse has embraced such a bold design language. The cabin continues the exclusive story with details that reflect both innovation and sustainability. Upholstered in Q-Cycle, a pioneering fabric derived from recycled tire material, the interior is accented with yellow seatbelts and embroidered Prancing Horse motifs, merging environmental consciousness with Ferrari’s signature craftsmanship.
This exceptional auction lot was not just about rarity and design; it was about purpose. All proceeds from the sale will be directed to The Ferrari Foundation, a 501(c)(3) public charity devoted to advancing educational programs and community projects on a global scale. The foundation’s mission ties Ferrari’s legacy of performance and excellence to the next generation, ensuring that opportunities extend far beyond the racetrack.
RM Sotheby’s, already synonymous with headline-making results, has further cemented its position at the pinnacle of collector car auctions. With over 45 years of expertise and six of the top ten most valuable motor cars ever sold under its name, the firm continues to redefine market benchmarks. The $26 million Daytona SP3 adds another jewel to its crown, showcasing the enduring allure of Ferrari in both the luxury and philanthropic worlds.
This sale underscores the extraordinary power of passion-driven collecting. The convergence of artistry, engineering, and exclusivity has always defined Ferrari’s heritage. Yet, with this bespoke Daytona SP3, that story takes on new meaning—one where innovation meets responsibility, and performance serves a purpose greater than speed.
