Signé Magazine
Browse
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
Search
Signé Magazine
Signé Magazine
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
  • Art & Design
  • Automotive

Bentley To Debut First Limited-Edition NFT In September

  • August 5, 2022
  • 2 minute read
Bentley To Debut First Limited-Edition NFT In September

In September, Bentley will launch its first venture into the NFT marketplace with a one-time NFT drop on the “carbon-neutral” Polygon network. Limited to just 208 pieces, Bentley’s first NFT will be a unique artwork created by Bentley Design, and will offer unique access and exclusive rewards to holders. Bentley is positioning this first drop to lead a long-term approach to expand and enhance Bentley ownership in the Web3 ecosystem.

The number 208 has special relevance to Bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 – the car that inspired the modern Bentley design DNA.

The Bentley collection will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Polygon recently attained carbon-neutral status and has pledged to go carbon negative by the end of 2022. As a result, all Bentley NFTs will be entirely carbon-neutral. With a commitment to achieving end-to-end carbon neutrality by 2030, the same year when all Bentley vehicles will be fully battery electric, it was vital that Bentley’s first venture into Web3 was in a sustainable way.

Bentley To Debut First Limited-Edition NFT In September

Member of the Board for Sales and Marketing, Alain Favey, said: “Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse. We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space.”

Bentley’s NFT drop will be a first step into the Web3 space. Bentley will explore other digital platforms, including NFCs (non-fungible chips), online gaming, Metaverse applications, and the use of blockchain technology across the organisation. Owners of a Bentley NFT will be treated to exclusive community opportunities, rewards and unique utilities – to be announced soon.

Proceeds from this and future activations will further the brand’s philanthropic efforts. Bentley will accelerate support for students interested in engineering, design, and manufacturing, all areas where Bentley requires new talent annually. Bentley also plans to support organisations working to increase sustainability efforts, especially in the transportation sector.

The unique pieces of digital art featured on the NFTs will be revealed following the NFT offer in September.

Related Topics
  • Bentley
  • limited edition
  • NFT
You May Also Like
Czinger Vehicle 21C hypercar - 3D Printed Gearbox
View Post
  • Automotive

Czinger x Xtrac Present The World’s First 3D-Printed Gearbox

  • March 20, 2023
Audi Q8 e-tron
View Post
  • Automotive

The Audi Q8 e-tron makes Its Debut in the Middle East

  • March 16, 2023
Dubai Art Season
View Post
  • Art & Design

The Dubai Art Scene This March

  • March 13, 2023
W Motors GHIATH SWAT
View Post
  • Automotive

W Motors Presents Ghiath SWAT Edition For Dubai Police

  • March 9, 2023
The Little Car Company Ferrari Testa Rossa J
View Post
  • Automotive

The Little Car Company Is Making Big Impressions

  • March 7, 2023
Maybach Haute Voiture
View Post
  • Automotive

Maybach Haute Voiture – Collectible Art On Wheels

  • March 4, 2023
De Bethune Acquires Reuge
View Post
  • Art & Design

De Bethune Acquires Reuge

  • February 19, 2023
View Post
  • Art & Design

Christie’s Art+Tech Summit For Art Dubai 2023 Event

  • February 15, 2023
FEATURED POSTS
  • Hästens new drēmər bed and headboard
    The Drēmər Bed & Headboard By Hästens
    • 22.03.23
    • 2 min
  • Czinger Vehicle 21C hypercar - 3D Printed Gearbox
    Czinger x Xtrac Present The World’s First 3D-Printed Gearbox
    • 20.03.23
    • 2 min
  • Angelus Médical x Massena Lab Chronographe
    The Specialist: Angelus Chronographe Médical x Massena Lab Watch
    • 19.03.23
    • 3 min
  • Audi Q8 e-tron
    The Audi Q8 e-tron makes Its Debut in the Middle East
    • 16.03.23
    • 3 min
  • NTERSECT BY LEXUS Ramadan
    Iftar at Intersect By Lexus
    • 15.03.23
    • 1 min
Follow Us
  • Instagram
  • Facebook
  • Twitter

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Signé Magazine
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.

 

Loading Comments...