In Abu Dhabi, the Ferrari Racing Days event unfurled its grandeur, heralding the commencement of a year-long celebration for Ferrari’s 30th anniversary in the region. This spectacle, more than just an event, was a symphony of speed, a dance of designs that have defined luxury and performance for three decades.
Hosted at the Yas Marina Circuit, the event spanned four exhilarating days, from the 1st to the 4th of February, attracting hundreds of the marque’s most ardent admirers, the Ferraristi, from across the region.
The narrative of this gathering was as much about marking a milestone as it was about forging future memories. It began with a record-breaking parade of over 201 Ferraris, a testament to the enduring allure and expanding community of Ferrari enthusiasts in the Middle East, as well as underlining the brand’s legacy and its future in the region.
Ferrari Racing Days Abu Dhabi was a cornerstone event setting the pace for a year filled with remarkable activities aimed at commemorating Ferrari’s 30-year journey in the Middle East. The brand’s commitment to excellence was showcased through an exclusive announcement: the production of six 296 GTB cars with a dedicated trim, a tribute to each GCC country, promising a blend of innovation with tradition, ready to be unveiled at the finale of the anniversary year at Casa Ferrari Abu Dhabi.
The event encapsulated the essence of Ferrari’s racing heritage through the Ferrari Winter Challenge, featuring the 488 Challenge Evos. This racing segment brought together drivers from the region and beyond. Wins by Khaled Al Marzouq in the Trofeo Pirelli Am and Maya Hartge in the Coppa Shell were moments of triumph, narratives of passion and precision that are synonymous with the Ferrari brand.
Beyond the track, the event curated a realm of exclusive experiences, from the F1 Clienti and XX Programme, offering clients the chance to navigate the circuit in legendary vehicles, to the Passione Ferrari Club Challenge. It also extended to immersive journeys like the Ferrari Tours Middle East, allowing aficionados to explore the UAE’s diverse landscapes, epitomizing the fusion of luxury and adventure that defines the Ferrari lifestyle.
Commenting on the success of Ferrari Racing Days Middle East, Giorgio Turri, Managing Director of Ferrari Middle East, said: “Ferrari Racing Days Abu Dhabi 2024 allowed Ferraristi from across the region to celebrate what unites us all, in a weekend that pushed boundaries and celebrated pure passion, performance and speed.
”As we mark the start of 30 Years of Ferrari in the Middle East, we look ahead to a year of immersive events, experiences and celebrations. We look forward to marking this milestone throughout the year, before we come together to celebrate the finale of the anniversary at Casa Ferrari Abu Dhabi at the end of the year.”
